Introduce ORA - Smart Light, a collaboration between the product and digital experience design groups at Cinco Design. The IOT concept explores using light, sound and interactivity in simple ways to help manage the rhythm of your family at home.
The more hectic our lives get, the more we look for simplicity and calmness. Our team believed a smarter light that could help families and individuals maintain and provide order to busy schedules in a surprisingly new and calming ways..
Wireless connection and control allows you to program a full spectrum of light and sound to your schedule. ORA is designed to move, allowing users to brighten any room. The magnetic charging base in a variety of finishes feels right at home, complementing our daily routines.
Read more about Ora here
With their launch of the limited edition Gogoro S model, Gogoro have once again elevated performance and aesthetic for electric scooters. More refined. Super fast. Ultra smooth.
As Creative Director at Cinco Design I lead the development of the campaign and helped establish the visual language for the launch, drawing on the high performance DNA we established in creating Gogoro's brand identity.
Congratulations to Gogoro on continuing to push the limits of performance for their electric scooters.
As Creative Director at Cinco Design I lead a small nimble design team help a startup with an incredible vision emerge from stealth mode live at TED Active.
Carbon3D partnered with Cinco to launch their company through a brand refresh, a world-class TED Presentation, stunning CG-content and a smart and memorable Digital Experience. Up against a tight timeline, we developed an agile approach that allowed us to solve problems in real time through close collaboration internally and with the Carbon3D team in Redwood City, CA.
This program gave us the chance to prototype early and ship often (we started development with no design comps). Our chief aim was to share this breakthrough technology in a way that balanced the hard science with the clarity and beauty of the software.
At launch, the website garnered over 280k unique visitors, with (68%) on mobile devices. The TED talk and supporting videos have been viewed over 3,500,000 times within the first week of launch, and the press has taken our content to a truly global audience.
Watch Carbon 3D founder Joe's TED Talk.
Nixon introduces: The world's first action sports smartwatch.
A collaboration between the product and digital experience design teams at Cinco Design.
Nixon is known for pushing the boundaries, and they’ve turned it up a notch with the introduction of The Mission, an ultra-rugged and water resistant smartwatch. Powered by Android Wear and waterproof to 10 ATM, The Mission can not only stand up to the elements, it's directly integrated with Surfline and Snowcountry to help you prepare for whatever Mother Nature decides to throw your way.
Read more Nixon.com
Introducing the world's first and only Smartscooter™, a high-performance, zero emissions, connected two-wheeled electric vehicle that's built for megacities.
The scooter is powered by a small and swappable battery that truly reimagines portable power. With a vast network of battery-swapping stations, Gogoro’s growing energy network is poised to change urban transportation for the better.
Our team worked closely with Gogoro's team to build a strategic brand platform that drove the development of all creative and messaging. We designed Gogoro’s logo identity and created a brand visual language that we then extended and applied to a fully integrated digital and retail programs, for which we produced all of the photography and video content.
Gogoro’s website needed to accurately communicate their ethos, address the advantages of electric, and present the scooter to the world. We built the story around 4 main product benefits: high performance design and function, connected technology for a smarter product experience, intuitive ease of the energy network, and customizable product personalization. Fitting with the overall brand message, we distilled those benefits into simple sections– Faster. Smarter. Easier. And All You.
Our strategy was to create both a complete user journey highlighting product benefits, and a best-in-class shopping experience. We built a flexible and scalable site that could grow as new product lines are introduced and sales increase. We accompanied the storytelling and store with a scooter configurator that put personalization power into the hands of potential consumers. Allowing them to switch between model, color, upgrades and accessories. The result was a destination showcasing a completely new product that merged new hardware with unique software.
I'm proud to partner with such a forward-thinking group of innovators and we’re excited to share their inspired and ambitious vision for the future of Megacities.
More detials to come. For now visit gogoro.com
FWA SOTD
FWA Public Short List
FWA Interview with Rob Ford, 2015
Nextbit has a vision for what the future of mobile can be, and today they’ve launched an all-new website and online shopping experience, making Robin available to everyone.
Robin is the only Android supercharged with the cloud. It never runs out of space. It gets smarter every day. And it’s direct to consumer.
As Director of Digital Experience I helped to lead the development of Nextbit’s brand strategy, messaging, brand identity, visual language, plus the designed and developed of an all new nextbit.com and online store.
As Creative Director at Instrument I developed the digital strategy and lead the campaign creative direction with a mobile-only approach to photojournalism through an exclusive partnership with Visual Supply Co.
Developed together with Visual Supply Co. partners Greg Lutze & Joel Flory. The goal was simply to facilitate and encourage beautiful, interactive storytelling on mobile through VSCO's robust network of photographers.
We created the Limited Edition Levi's® Commuter Preset Pack that is freely available for any VSCO Cam user to download. There are two filters: one color and one black & white. Both where inspired by classic analogue films and capture the heritage of the Levi's® brand.
We collaborated with VSCO to identify photographers that embody the spirit of the campaign theme "We Go to Work". We set out to find people who were both pushing the boundaries of their own work, and were also connected to the bike commuting community. Focusing on the cities that the Levi's Mobile Bike Shop Tour visited throughout August, we raised a small syndicate of collaborators in Portland, San Francisco, Austin, Denver, Minneapolis and New York City. All in all, 20 photographers contributed a photo story including Benjamin Heath, Joshua Kissi of Street Etiquette, Rog Walker, Mackey Saturday, and Oregon's very own Matt Pierce,Kevin Russ, and Andrew and Carissa Gallo.
In the first month we saw over 300,000 users download the Preset Pack. In total, photos tagged #vscocam #commuter generated over 700,000 engagements.
Levi's® x VSCO®
Denver
Portland
Austin
San Francisco
Brooklyn
Minneapolis
Stellar Labs is the most advanced digital marketplace for private aviation. Private jet travelers can search, filter, book and pay for private jet charters in minutes.
Private Aviation is nearly a $60 billion industry worldwide. Stellar brings together the most advanced technologies and data science to streamline business aviation for travelers and operators. Stellar’s proprietary operator technology integrates with the first all-digital distribution network making thousands of flights instantly available to anyone.
Stellar was founded by experienced leaders in technology, private aviation, and business, Stellar is bringing a new perspective to the industry.With a diverse team of experts from computer scientists, revenue management analysts, and artificial intelligence specialists, we’re engineering powerful new solutions to meet the challenges of modern private aviation.
Working in tandem with the team at Method, who was developing the mobile application, As Digital Experience Director at Cinco Design I helped to lead the development and refinement their brand identity and bring their vision to life through a refined visual language and new digital brand experience.
Download Stellar’s iOS App on the App Store.
Introducing the world's first and only Smartscooter, a high-performance, zero emissions, connected two-wheeled electric vehicle that's built for megacities.
The scooter is powered by a small and swappable battery that truly reimagines portable power. With a vast network of battery-swapping stations, Gogoro’s growing energy network is poised to change urban transportation for the better.
For the App we worked shoulder to shoulder with Gogoro to design a central control that respond's to riders needs and behaviors. We establish a user-centered strategy and set of core interaction paradigms to drive the App's MVP build.
The Gogoro App allows riders to always be in control. Find and reserve batteries fast. Optimize performance. Customize their ride. Get rewards. The App keeps riders constantly synced two their Smartscooter EV so they have the freedom and flexibility to get more out of every ride.
As Creative Director at Instrument I led the digital strategy, design and production of Red Bull's first global integrated digital and social campaign. We crafted a digital hub, which hosted the World of Red Bull film and personal “Wings statements” that anyone could make using the hashtag.
Connecting the Red Bull brand and the 'Gives You Wings' message to sport, adventure, music, art and lifestyle through the voice of the fans themselves, we exposed 10 of millions of people to the most amazing moments of the year.
Over the course of the ten-month campaign, we kept a close eye on optimizing both the strategy and creative development by taking advantage of timely moments like the X Games. We created massive repost waves on Instagram, evolving Red Bull's social voice and raising the bar on how we all view engagement.
As Creative Director at Instrument I led a creative team to re-position Flipboard in 2012-13. As Flipboard extended support from iPad to iPhone and then to Android we needed to create a timeless brand story that looked beyond current accomplishments to Flipboard’s full and future potential. Simply put, it was about moving Flipboard from an "app" to a brand users' love.
To position Flipboard for future growth, its web presence needed to reflect a straightforward simplicity that establishes its role as a global brand. To accomplish this we developed a unified digital brand vision, visual center, and marketing communications that extended to marketing and sales. We launched Flipboard's website with original content, photography, anthem & tour videos, and a clear voice that speaks to Flipboard users.
The Journey was a fully-integrated digital campaign that chronicled the story of endurance athlete Jason Lester and his 4,800 mile, 102-day journey to create a better world through sport.
As Creative Director at Instrument and together with Nike Better World, I helped to crafted a fully-integrated digital platform to tell the story of ultra endurance athlete Jason Lester and his 4800-mile journey spreading the message of how sport saved his life.
I led the creative storytelling, strategic development and execution of the digital campaign hub; social engagement through Instagram, Facebook and Twitter; video, and daily photography over 103 days.
As Creative Director at Instrument I lead the development and partnership with the Levi's® Commuter brand and social teams to recognize and celebrate a redefinition of "work" and spread the idea of cycling as the "new commute" with a multi-narrative, storytelling approach to social publishing
In a two-month sprint of digital storytelling, we put Levi's square in the middle of a cultural shift that's building across the world. By evolving the Commuter brand with a campaign that strategically focuses on stories that best relate to each social media community. This series of short films about creative thinkers and makers who commute to work by bike carries the torch for a host of stories big and small that weave together across social channels and America's most creative and bike friendly cities.
A mobile-only approach to photojournalism through an exclusive partnership with Visual Supply Co.
We developed the partnership between Levi's® x VSCO with Visual Supply Co. partners Greg Lutze & Joel Flory, ultimately brokering the idea with Levi's. The goal was to facilitate and encourage beautiful, interactive storytelling on mobile through VSCO's robust network of photographers. As the first VSCO brand partnership, we've been deliberate about the appropriate way for Levi's to keep it authentic, and the results have been staggering.
We created the Limited Edition Levi's® Commuter Preset Pack that is freely available for any VSCO Cam user to download. There are two filters: one color and one black & white. These were inspired by classic analogue films and capture the heritage of the Levi's® brand.
We collaborated with VSCO to identify photographers that embody the spirit of the campaign. We set out to find people who were both pushing the boundaries of their own work, and were connected to the bike commuting community. Focusing on the cities that the Levi's Mobile Bike Shop Tour visited throughout August, we raised a small syndicate of collaborators in Portland, San Francisco, Austin, Denver, Minneapolis and New York City. All in all, 20 photographers contributed a photo story including Benjamin Heath, Joshua Kissi of Street Etiquette, Rog Walker, Mackey Saturday, and Oregon's very own Matt Pierce,Kevin Russ, and Andrew and Carissa Gallo.
Additinonally we created a Levi's® Commuter Lookbook: A product story told through a creative art x fashion lens. By telling the technical details and innovative elements that are crucial to the Commuter story through imagery that speaks to our Creative Class’s aesthetic tastes and interests. The anchor is a set of striking images designed to resonate with style sites as well as Tumblr and Instagram curators. In collaboration with photographer Anthony Blasko. Notable press: HypeBeast, Whiskey Grade
Partnering with Google, we crafted a new identity for their “Developers” brand to educate and inspire those who embrace their open-source platforms. In crafting this logo, we brought together teams of designers and developers and had them iterate on what "open development" means in visual terms. This partnership helped us reach new ideas in visualizing the infinite potential of code.
As Creative Director at Instrument I developed a sleek style moment meets high-tech in a series of powerful images.
A product story told through a creative art x fashion lens. By telling the technical details and innovative elements that are crucial to the Commuter story through imagery that speaks to our Creative Class’s aesthetics tastes and interests. The anchor is a set of striking images designed to resonate with style sites as well as Tumblr and Instagram curators. In collaboration with photographer Anthony Blasko.
Notable press: HypeBeast, Whiskey Grade
