As Creative Director at Instrument I led a creative team to re-position Flipboard in 2012-13. As Flipboard extended support from iPad to iPhone and then to Android we needed to create a timeless brand story that looked beyond current accomplishments to Flipboard’s full and future potential. Simply put, it was about moving Flipboard from an "app" to a brand users' love.
To position Flipboard for future growth, its web presence needed to reflect a straightforward simplicity that establishes its role as a global brand. To accomplish this we developed a unified digital brand vision, visual center, and marketing communications that extended to marketing and sales. We launched Flipboard's website with original content, photography, anthem & tour videos, and a clear voice that speaks to Flipboard users.